We all know that ADVERTISING is key to the success of any business.
We also know that 'cheap' advertising doesn't exist...
Or Does it?
Here's what we discovered while putting our marketing campaign together for THE VILLAGE:
- One Month using paid ads by Google exposed us to roughly 12,000 people.
On the surface, that seems pretty high and sounds promising. That's what we thought, anyway.
The thing is, that those were only 'impressions' meaning that there is zero guarantee that people (let alone qualified prospects) would even notice our ad on whatever page they happened to be visiting at the time.
Also, the 'spend' is a 'pay-to-play' deal. You set a daily budget and once the day is done your money is g-o-n-e. Rinse and repeat. Spend, spend... SPEND.
We went for the lowest cost option, just to test the waters. Once this was in place we got a call from Google who offered to help us put together a better campaign. It's called 'the upsell'. Long story short, we could get a lot more impressions for a minimum of $2,500 per quarter. All I heard was $10,000 per year!!
Then, We called the City planning department and they told us that
the average daily volume of vehicles that drive right by THE VILLAGE is an astounding ~ 7,500!
Simple math with a few variables not considered tells us that:
2,737,500 vehicles per year
drive right in front of THE VILLAGE.*
(Yep. That's almost 3 million a year!)
So, we saw this as an awesome opportunity to offer Signage to THE VILLAGE customers.